THE
EXECUTION MAXIMIZER: GETTING FROM VISION TO EXECUTION
Every CEO has
a vision for his or her company; that is the easy part! Few companies
ever fail because there wasn't a vision; they fail because they can't execute
the vision and get concrete business results. As someone once said,
"Vision without execution is hallucination." And as Jim Collins said
in Built to Last, "Great performance is about 1% vision and 99%
alignment," so the secret isn't having some unique or phenomenal vision.
It is creating a vision, getting everyone to understand it and their role, and
then executing like crazy. The Execution Maximizer is a proven, proprietary process that helps CEOs get from vision to execution and results.
The heart of the process is The
Execution Roadmap™ -
Getting a company's entire vision, from core values, purpose, mission, and BHAG
(Big Hairy Audacious Goal) to SWOT (strengths, weaknesses,
opportunities, and threats), to three-year focus areas to one-year initiatives
to 90-day tactical priorities is a critical step toward alignment of the
executive team and then the entire company. Too many companies spend two and
three days each year in retreats to come up with grandiose strategic plans that
far too often then gather dust on a bookshelf during the year. Every strategic
plan must be dynamic, and there must be a way to translate all of the long-term
visionary elements into practical bite-size pieces that an organization can
accomplish in short bursts. The Execution Roadmap™ captures everything from
most strategic to very tactical on one page and provides a clear roadmap
for executive team leadership.
